Elena Shvab is a London-based milliner and textile designer of Russian-Israeli heritage. Taking inspiration from nature, history, contemporary art and modern culture, she works with bold shapes and experimental textile techniques to create dramatic silhouettes.

After graduating with a BA in Textile Design from the University of Arts London, she pursued the internationally renowned HNC in Millinery at Kensington and Chelsea College. With apprenticeships at acclaimed milliners such as Edwina Ibbotson and Piers Atkinson, she honed her skills further and eventually set her own label.

Elena Shvab has received an Honorary Award at The International Hat Design Competition, China. Her work to date has appeared in numerous publications such as Tatler, The Guardian, The Hat Magazine, Tantalum, A2Z, and Ellements and her millinery creations can be spotted at major events like the Royal Ascot and the Melbourne Cup Carnival.

An experienced millinery tutor, Elena also offers small hat-making workshops and private millinery tuition in her London studio and online. She teaches both traditional and modern hat making and shares helpful technique videos on her YouTube Channel.